EN▾
ESEspañol
PTPortuguês
ARالعربية
JA日本語
ZH中文
Club Football
A Decade of Dominance: How adidas Redefined the Modern Football Kit
The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for the beautiful game. Brands have to...
TOPIC ARCHIVE
Features
Fresh reporting, design details and stories from football, basketball and the wider uniform world.
Club Football
Club Football
Rewriting The Script: Are Nike Bringing The Fun Back To The Nike Tiempo
Nike look to be moving the Tiempo into a new era, and it finally feels alive again. After years being typecast as the no-nonsense defender’s boot, this silo...
Club Football
Venezia x NOCTA: The Lion Roars Beyond the Pitch
Last week, NOCTA and Venezia unveiled the Lion Camo Rain Jacket — a limited-edition piece that made its debut ahead of Venezia’s match against Sampdoria. But...
Club Football
10 Of The Coldest Goal Celebrations Of All Time
You slam the ball home, and for a brief moment you have the world’s attention – what do you do? You could perform a well-rehearsed routine, a signature move...
Club Football
15 Players Who'd Turn The Tunnel Into A Runway
When it comes to tunnel fits, it’s all about personality, taste, and identity. It’s creativity and expression in truest form. In honour of that, we’ve sifted...
Club Football
Why Now Is The Perfect Time For Tunnel Fits To Take Over Football
Football’s culture has changed. It’s forever growing and evolving, and the next logical step is for tunnel fits to take their rightful place in football. It’s...
Club Football
Le Classique: Inside One of the Fiercest Rivalries In Football
Le Classique is more than just France’s biggest football match, it’s a cultural collision between two cities. Between money and soul. When PSG and OM meet...
Club Football
Creative Soccer Culture Through Time | Piero & The Wolf
In 1978, Italian designer Piero Gratton altered the visual identity of AS Roma through a seemingly simple yet elegant redesign of the club’s crest. This is...
Club Football
Who Will Be The First Sport Brand To Appoint A Creative Director For Football?
Football culture isn’t what it used to be; it’s continually evolving, expanding, and crossing borders with stark abandon. As fans, players and clubs ride the...
Club Football
Ten Years In, Why the Umbro Velocita Deserves Your Attention
In a game obsessed with the main stage, there’s power in picking something different. For ten years, the Umbro Velocita has lived in the shadows of the big...
Club Football
Only I Decide: Tim Ream On Resilience, Doubt, & Proving People Wrong
As Virtual Soccer Schools (VSS) launches a new campaign to tackle the youth mental health crisis, USMNT captain and VSS Trustee Tim Ream pens a powerful piece...
Club Football
Stitched Different: Mizuno's Quiet Revolution Within The Beautiful Game
In an era where football is dominated by noise and bold drops, Mizuno stand apart. No screaming campaigns or overdesigned gimmicks, just pure craftmanship...
Club Football
From The Cage To The Culture: How Toma El Juego Rekindles Nike’s Street Football Legacy
Los Angeles. Night. Eight neighbourhoods. One ball. No big stadiums, no official kits. Just raw energy, hyperlocal pride, and the sound of sneakers slapping...
Club Football
Why The OVO x Chelsea FC Collaboration Is A Cultural Flex We Need More Of
Fresh off Chelsea FC’s Club World Cup triumph and as the club celebrates a historic 120-year milestone, the West London outfit steps boldly into streetwear...
Club Football
AC Milan Continue To Explore and Expand Their Identity As A Cultural Force
There’s something stirring in Milan, and it’s not just on the turf of the San Siro. As the lines between sport, style and culture continue to blur, AC Milan...
Club Football
Nailing It: How Nail Art Might Become The Biggest Breakout Star Of The Women’s EUROs
As the countdown to the Women’s EUROs ticks on, there's a focus on more than just the football. Tipped to be the biggest tournament yet, this summer’s...
National Team Football
How Nike Is Re-Establishing Itself As A Force In Football Ahead Of The 2026 World Cup
Some said Nike was on the slip. But one quick realignment, and a decade of relative slumber is set to be forgotten as the brand regain their position as...
National Team Football
UEFA Women's Euro 2025: Young Ballers You Didn't Know You Needed To Watch Out For
T-2 days. Kick-off is almost here. The start of the Women’s Euro 2025 is fast approaching, and the hype has never been more alive. Ahead of the tournament, we...
Club Football
Why We’re Excited To See Reebok’s Return To The English Game
Reebok is back. In amongst the big brands, it’s the challengers that often bring the heat, raising the jersey design game. With that in mind and following the...
Club Football
Beyond The Pitch: How Genoa CFC Is Redefining Its Position In Creative Soccer Culture
From bold collaborations with the likes of The Undertaker and Rita Ora to crossovers with stars like Stefanos Tsitsipas, Genoa is proving that football...
Club Football
Pitch Perfect: How Mercury/13 Is Redefining Football’s Fabric
Pioneering multi-club ownership group Mercury/13 and Fanatics Collectibles combined to host a unique black-tie event in the middle of a pitch for the UWCL...
Club Football
Al Ahly FC: Making Waves Ahead Of The Moment
There are football clubs that build their identity on exposure. And there are those that build it on soul. Al Ahly belongs to the latter – a club so steeped...
Club Football
When Chaos Became Beautiful: The Rise of the Nike Hypervenom
With the T90 staging a comeback and Nike digging deep into the vault to resurrect the original Mercurial Vapor, all signs point to the Hypervenom being next...
Club Football
#BootsOnlySummer: Football Fashion’s Next Evolutionary Stride Or A Two-Footed Lunge Too Far?
There was a time when football boots were sacred. Reserved for the hallowed turf, pulled on with ritual precision before battle on Saturday mornings or under...
Club Football
Double Diamond Days: How Umbro Shaped 90s Football Culture On and Off the Pitch
From the England national team on pitch in iconic tournaments such as Italia ’90, Euro ’96 and France ’98 to Liam Gallagher strolling out on stage at Maine...
Club Football
Venom in the Veins: The Most Iconic Players To Wear Nike Hypervenom I
With whispers swirling of a Hypervenom revival, we’re rewinding the clock to revisit the players who turned the boot into a cult classic—just over a decade...
Club Football
Why The adidas Trefoil Deserves To Shine On The International Stage
Having made its triumphant return to the club scene and on some special edition international kits over recent months, adidas’s iconic Trefoil logo has hit...
Club Football
Why The World Is Ready For The Return Of Nike T90
Nike are bringing back the T90 this year, with the Air Zoom T90 III returning in shoe-form alongside the homage-fuelled aesthetics of the brand’s final...
Club Football
How F.C. Como Women & Investor Group Mercury/13 Are Changing Women’s Football & The World
Sport Village Cislago, Como: Mercury/13 continues to chart an unprecedented course for both men’s and women’s football ownership by striking sponsorship deal...
Club Football
EA SPORTS FC x Nike Are Plotting The Future Of Gaming & Football
Nike’s .SWOOSH is pushing beyond the baseline of in-game boots inside EA FC 25. Earlier this year, when I wrote the Creative Soccer Culture (CSC) paper, there...
Club Football
Why The Passion Of Fans Is Increasing Collaboration Between Football And Music
Diving into the relationship between music and football and how those shared passions are represented in jersey culture, George Cochran speaks with the teams...
Player Profiles
Why Jude Bellingham's First Signature adidas Predator Could Be A Culturally Defining Moment
Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first signature edition adidas Predator. But...
Club Football
Why EA Sports FC Is Fundamental To US Soccer Culture
EA Sports FC 25 delivers yet another screamer in the long standing franchise, but its significance goes beyond the gameplay.
Player Profiles
Talking Style & Confidence With Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger
Taking a beat from a photoshoot for Nike’s latest LFC lifestyle collection, we spoke with Liverpool players, Virgil Van Dijk, Cody Gakpo, Jarell Quansah and...
Club Football
Inside B.93, the Copenhagen Club Championing The Arts & Paternity Leave
One of Europe’s most exciting, creative, and inclusive football teams, B.93 play in Denmark’s second league with the mindset of a cultural institution.
Club Football
How Female Footballers Are Widening Narrow Beauty Standards
Players are expressing and empowering themselves, sparking hair and make-up trends, and inspiring the next generation – as seen at the 2024 Olympics.
Club Football
Five Of The Best Women’s Football Books & Documentaries To Contextualise The 2024 Olympics
The USWNT vs Germany and Brazil vs Spain are the semi-finals of a thrilling women’s football tournament marred by controversy. Use these shocking and...
Club Football
How Terrace Culture Is Taking Hold In NYC
Following our 'On A Plate' Creative Soccer Culture Tour in New York, Tosin Makinde explores how styling football jerseys and other rituals signal terrace...
CONTACT LISIMKE
Questions, corrections or collaboration?
Contact the editorial team directly on WhatsApp.